Marketing process and planning Essay Example | Topics and Well Written Essays - 1000 words

Marketing process and planning - Essay Example However, due to a variety of other games, Anki drive will be affected by the elasticity of demand. The prices are likely to go down since there are many competitors in the market. The product will only be limited to the Apple users in the UK. This might affect the market share of the product if there are only few people who use the Apple gadgets. In addition, considering the Apple products are expensive, they might limit the usage Anki Drive. Anki Drive would have had a bigger market share if it would have been launched in other smart phones apart from Apple phones. On the other hand, there will be a high competition from other games that can use all type of smart phones, which will be likely to beat Anki Drive in the market share. Anki Drive has a particular segment in the market. Being a car racing game, most youths will prefer the game because most of them love cars. However, the game can only be supported by Apple iOS devices. Therefore, only the iPhone and iPad users will have access to the game. Most youths in the current generation prefer to use these devices because of their unique features and the improved technology. This is the reason the company decided to chose these devices for Anki Drive. The UK and the US has a lot of youths who are gamers. Thus, the market was segmented mostly for these youths where it will provide a unique and entertaining way to play games. Youths will always show interest in new pattern of games, and that is why Anki Drive is in the market (KOTLER, 2013).   As said earlier, Anki Drive is mostly targeted to the youths and the users of Apple products. Thus, the company is going to use concentrated marketing strategy in marketing this video game. In a concentrated marketing strategy, a company targets only one major group of customers to deliver its products. Having explored the market trends for other games, youths were

Gender And Emotion Essay Example for Free

Gender And Emotion Essay Since time immemorial, emotions have always been a fundamental constituent of human beings. However, not all humans attach or detach the same emotions towards things; different people feel differently about varied things and that is why we are all termed as being unique. It is based on this difference in emotions that a lot of debates and researches have been going around in trying to establish whether the emotions we have affect the brain or conversely, whether the brain affects the emotions. Other researchers have-on the other hand- been looking at the subject of emotions differently by opinionating that it varies from one culture to another, one gender to another or even differing based on varied contexts. It is therefore important to circumspectly look at all the angles that have been propagated by different people if an inclusive and satisfactory answer is to be found for the above questions. Many of the studies that have been conducted by researchers highly suggest that the brain largely determines what we feel about different things. Researches by Norman (2003) support this argument by saying that human attributions for different things result from the brain which in effect dictates human behavior. He further says that humans have large brains than other animals and that is why they are able to act more maturely when expressing their emotions. Elder (1996) gives an example by saying that if we feel fear (which is an emotion), then it is based on the fact that we believe (a signal from the brain) something is threatening to us. According to her, Critical thinking precedes and emotional reaction. However, both of these are equally important and signals them should be treated with equal importance. Waxler (2004) also sentiments that â€Å"Our thoughts have profound effect on our emotions, and by learning how to think in our own best interest, we improve our emotional condition. † He proceeds and says that since it is easy to review our thoughts and even control them, then it becomes even easier for us to control our emotions and feel things that are appropriate for us. However, this capacity of the brain to control things has been subject to misuse by some people. Elder (1996) says that â€Å"As we mature, we learn multiple ways to manipulate others, to influence or control others to get what we want. We even learn how to deceive ourselves as to the egocentrism of our behavior. † this is sometimes even taken to the extent of faking feelings like, empathy, generosity, kindness when in real sense, we mean the exact opposite. So the next time you see someone acting â€Å"all good,† be careful because you may just and read between the lines; you may be happy when all that is being done for you is getting fed on lies. On the other hand, other researches purport that emotions affect how we think. An example is the finals of the 2008 FIFA world cup of where Zinedine Zidane, a renowned footballer of France, head-butted Matterazi (an Italian player) after the Italian allegedly made some abusive remarks to him. Speaking after the Interview, Zidane said that he was overwhelmed by emotions and all he could think of at that particular time was t o harm Matterazi. Matsumoto (n. d. ) furthers this argument by saying that â€Å"It is by controlling their emotions that athletes are capable of maintaining high levels of critical thinking and focus, regardless of what sport they are in. † He goes ahead and opinionates that whenever we are emotional, the capacity to think critically is reduced. As a result, athletes who are normally emotional have the tendency of easily losing focus. Tarleton (n. d. ) similarly support this idea by saying that â€Å"Emotions influence how we perceive and react to life, which in turn, determines how content and/or successful we are. The conceptualization or perception of something-according to them-results from feelings that are harbored in our emotions. So if we are able to control our emotions, then it becomes very easy for someone not to think-and consequently-act irrationally. Elder (1996) reports Goleman’s assertion that sometimes feelings come before thought. According to Goleman, â€Å"the emotional mind is far quicker that the rational mind, springing into action without pausing even a moment to consider what it is doing. † This is relatively dangerous as one may act in a way that is not appropriate and consequently end in problems. On the other hand, it may come in handy more so in situations where a person is in a dilemma and is lost for choice yet needs to act aptly. In addition, there is also a group of researchers who hang in the middle of this debatable subject by saying that both the brain and emotions mutually affect one another. In explaining this symbiotic relationship, Tarleton. edu (n. d) say that â€Å"Our thoughts influence how we feel. How we feel influences how we think. These connections are bi-directional and complex. † They go ahead and explicate this by saying that thinking about something good improves our mood while thinking negatively destroys it. Recent studies by some scholars have fundamentally brought an interestingly fresh dimension to this debate of the brain versus emotions. These scholars argue that gender orientation plays a vital role in how one thinks or feels. In spite of being given much emphasis in the recent times, the issue of gender influencing how a person thinks or feels is not a new concept. Even in the pre-modern times, men and women were expected to think and feel in a specific way based on the stereotypes of that time (Sungur and Tekkaya, 2005). Currently, men are debatably depicted in most areas as being strong and dominant while the women being second. Brescoll and Uhlmann (2007) in their work cite Heilman (2001) and Rudman (1998) articulate that women are should be kinder than men, and they induce negative responses from others when they fail to act according to the premeditated ways expected of them. They expound on this concept by writing that men are believed to be strong and should not show weakly emotions like crying just in the same way, women should not show anger. This has however not augured well with most women-especially the elitists and feminists- who see themselves as being able to â€Å"do better what men can do. † To them, both men and women are equal and none should be given a higher status than the other. When using the gender aspect in depicting intelligence or the capacity to think, the same argument used in emotions is used. Men are disputably depicted as having an upper hand than women. In their defense, they state the numerous organizations that are chaired by them and the many critical positions they hold in the annals of history. Of course this has faced much criticism from the women who consider themselves brighter. However, Pin-pointing who is above the other is not our main concern, what stands out to be counted is the fact that both men and women have made invaluable contributions in various aspects. In addition, their differences and unique qualities make them blend even better in their various roles and thus being to the overall good for both of them. References Tarleton. (n. d. ). Emotions and learning (Mini-mester). Retrieved May 3rd, 2010, from http://webcache. googleusercontent. com/custom? q=cache:m7MMnYFicw8J:www. tarleton. edu/~sanderson/Emotions%2520and%2520Learning(mini-mester). Matsumoto, S. (n. d). Do emotions affect critical thinking? Retrieved May 3rd, 2010, from Retrieved May 3rd, 2010, from http://www. humintell. com/2009/08/do-emotions-affect-critical-thinking/ Waxler, J. (2004) Self-talk: How thoughts affect feelings. Retrieved May 3rd, 2010, from http://www. mental-health-survival-guide. com/cognitive-therapy. htm Lmez. A. Y. Sungur, S. Tekkaya, C. (2005). Investigating students’ logical thinking abilities: the effects of gender and grade level.

The Power of Language in Shakespeares King Lear Essay -- King Lear es

The Power of Language in King Lear      Ã‚  Ã‚   It is often difficult to gain entry into a work of such complete and dazzling genius as King Lear--reading Shakespeare can sometimes feel like trying to get a good long look at the sun on a cloudless day. And yet there are moments when one comes across passages that, by the sheer force of their lyrical, poetic beauty, leap off the page and resonate so strongly within one's mind that they become a kind of distillation of the entire play. One can read this play again and again, and still be struck anew by Shakespeare's utter mastery over language; surely there is no other writer who had so full a sense of, and who used to such merciless ends, the power of words. In a genre that denies the novelist's luxury of narrative explication, language in its barest, purest form, becomes Shakespeare's precision instrument, and he wields it with a perpetually astonishing combination of force, subtlety and exactitude.    The introductory quoted lines, when brought out of their immediate textual surroundings, form for this reader the kind of distilled illumination suggested in the preceding paragraph. These are the words of the sightless and stumbling Gloucester, as he begs a passing stranger, (who, unbeknownst to him is the son he so belatedly recognizes as faithful), to help him to his own death; by the end of the play, this passage becomes a central paradigm.    Despite the afore-mentioned obstacle (an obstacle the surmounting of which yields so much pleasure and insight) to readerly intercourse with Shakespeare, one can often recognize and trace logical devices he employed in order the more effectively and precisely to communicate his message. The parallel plot of Gloucester and hi... .... Jane Adelman. Jersey: Prentice-Hall, 1978. Bradley, A.C. "King Lear." 20Lh Century Interpretations of King Lear. Ed. Jane Adelman. New Jersev; Prentice-Hall, 1978. Colie, Rosalie. "The Energies of Endurance: Biblical Echoes in King Lear. Some Faces of King Lear. Ed. R. Colie & F.T. Flahiff. UniversitV of Toronto Press, 19q4. Hunter, Robert G. Shakespeare and the Mystery of God's Judgments. University of Georgia Press, 19W6. Jayne, Sears. "Charity in King Lear." Shakespeare Quarterly. Spring, 1964. pps. 27-7-288. Knights, L.C. "On the Fool". 20th Century Interpretations of King Lear. Ed. Jane Adelman. New Jersey; Prentice-Hall, 1978. Matthews, Richard. "Edmund's Redemption in King Lear". Shakespeare Quarterly. Winter, 19q5. pps. 25-29. Snyder, Susan. "King Lear and the Prodigal Son." Shakespeare Quarterly. Autumn 1966. pps. 361-369.    The Power of Language in Shakespeare's King Lear Essay -- King Lear es The Power of Language in King Lear      Ã‚  Ã‚   It is often difficult to gain entry into a work of such complete and dazzling genius as King Lear--reading Shakespeare can sometimes feel like trying to get a good long look at the sun on a cloudless day. And yet there are moments when one comes across passages that, by the sheer force of their lyrical, poetic beauty, leap off the page and resonate so strongly within one's mind that they become a kind of distillation of the entire play. One can read this play again and again, and still be struck anew by Shakespeare's utter mastery over language; surely there is no other writer who had so full a sense of, and who used to such merciless ends, the power of words. In a genre that denies the novelist's luxury of narrative explication, language in its barest, purest form, becomes Shakespeare's precision instrument, and he wields it with a perpetually astonishing combination of force, subtlety and exactitude.    The introductory quoted lines, when brought out of their immediate textual surroundings, form for this reader the kind of distilled illumination suggested in the preceding paragraph. These are the words of the sightless and stumbling Gloucester, as he begs a passing stranger, (who, unbeknownst to him is the son he so belatedly recognizes as faithful), to help him to his own death; by the end of the play, this passage becomes a central paradigm.    Despite the afore-mentioned obstacle (an obstacle the surmounting of which yields so much pleasure and insight) to readerly intercourse with Shakespeare, one can often recognize and trace logical devices he employed in order the more effectively and precisely to communicate his message. The parallel plot of Gloucester and hi... .... Jane Adelman. Jersey: Prentice-Hall, 1978. Bradley, A.C. "King Lear." 20Lh Century Interpretations of King Lear. Ed. Jane Adelman. New Jersev; Prentice-Hall, 1978. Colie, Rosalie. "The Energies of Endurance: Biblical Echoes in King Lear. Some Faces of King Lear. Ed. R. Colie & F.T. Flahiff. UniversitV of Toronto Press, 19q4. Hunter, Robert G. Shakespeare and the Mystery of God's Judgments. University of Georgia Press, 19W6. Jayne, Sears. "Charity in King Lear." Shakespeare Quarterly. Spring, 1964. pps. 27-7-288. Knights, L.C. "On the Fool". 20th Century Interpretations of King Lear. Ed. Jane Adelman. New Jersey; Prentice-Hall, 1978. Matthews, Richard. "Edmund's Redemption in King Lear". Shakespeare Quarterly. Winter, 19q5. pps. 25-29. Snyder, Susan. "King Lear and the Prodigal Son." Shakespeare Quarterly. Autumn 1966. pps. 361-369.   

Ancient Athens-Democracy Essay

Our idea of democracy was derived from ancient Athens. Ancient Athens was very important in history because it was the first government to run as a democracy. Without their ideas, many other countries would not have a democracy. In Athens, women did not have a lot of freedom and spent most of their days in the house as a housewife. They were considered only one class above slaves and were practically an object that their husband owned. The role of women has improved a lot from Ancient Athens to modern American society. Women in Athens did not have many legal rights unlike the modern American society now where men and women are equal. They were not allowed to be taught to read or write nor were they allowed to get any type of education besides preparing to become a housewife. Women were not allowed to vote and were discouraged to leave the house for any reason. If they needed something from outside they got their slave to do it for them. As a child all women were raised this way and know no other way of living. Their own mothers were raised this way too and as a housewife, they taught their own daughters how to become one too. Now in modern America, women have just as equal rights as men like getting an education, having a job, voting, holding elective office and a lot more. With the women’s rights movement and the 19th amendment, women have gone far to earn their rights. Another reason how the role of women improved is because back then in an Athenian marriage, the husband was always the more dominant one and the wife just agreed to everything to what her husband said or at least pretended to agree. Even before the marriage, the women did not have any say in anything. Her father and groom arranged the marriage completely. During the wedding, they even had rituals to show that the woman was now the â€Å"preparer of food†. Nowadays it is not like this at all. They are equal in the relationship; no one is more dominant then the other. Also women do not just agree with her husband in their marriage, they get say. Although most women were housewives, there was one other thing that females can be besides a normal citizen which was to be a Hetaerae. Hetaera was basically just a prostitute but surprisingly unlike the modern world, they ere considered a slightly higher class then normal women citizens. They were given an education and were allowed into sacred places that normal women citizens were not allowed into. Even this type of role for women has improved in this world because now women don’t have to do that to get more respect. Women are already respected and actually, becoming a prostitute is looked down on and is considered a lower class. Without the ancient Athens’ idea of a democracy, we would have never had a democracy. The role of women has really changed and improved from ancient Athens to the modern American present day. Bibliography http://www.greeceindex.com/greece-attica/Athens_democracy.html

Understand How To Handle Information In Social Care Settings

Data Protection Act 1998 (amended in 2003) – The Data Protection Act 1998 (amended in 2003) is a UK law that was set up to protect people’s personal information and who the information was shared with. The act also enables people to make sure that their information is being handled correctly. The 1998 Act replaced and consolidated earlier legislation such as the Data Protection Act 1984 and the Access to Personal Files Act 1987. The Data Protection Act 1998 (amended in 2003) is a legal obligation to everyone who holds information about a person.Non-compliance with the Data Protection Act is a criminal offense. Examples of people who hold information who would have to comply with the Data Protection Act 1987 (amended in 2003) is you’re GP, NHS, Private Companies etc. If you’re GP was to disclose information about you to your mother or father without your consent this would be going against the Data Protection act which could lead to the GP being prosecuted for committing a criminal offense and being non-compliant.Freedom of information act 2000- This act was created to allow members of the public to access information held about them by different public bodies. For example if the NHS holds information about you under the Freedom of Information Act 2000 you have a right to know what this information is and who it is available to. There are three ways to find out information under this act.You can request this information electronically by sending an email to them from their website or using the contact us section.You can write to the department with a request form or a letter requesting access to the information.You can fax the department to request the information.There may be a charge for the information and you can find details of costs by looking on the public bodies’ website, calling them or writing to them. The Health and social Care Act- also has guidelines and legislations on how to handle people information correctly.Ca re Quality Commission’s Guidance about â€Å"Essential Standards of Quality and Safety Outcome 21†- Provides you  with information on how to handle people information and comply with legislation and laws. The General Social Care Council can also give you information and guidelines on their website about handling people information You can also find out how to handle information by looking at your company policies and procedures manual, looking in your own code of conduct and requesting information from your line manager about how to do this effectively.Q 1. 2 Explain how legal requirements and codes of practice inform practice in handling information?A 1. 2 Legal requirements and codes of practice are guidelines, policies and procedures that everyone has to adhere to in their day to day activities when handling information.The guidelines protect you from committing criminal offenses where it is a legal requirement or from facing dismissal when it is a company’ s policy or procedure. Legal requirements give you guidance and support when storing and handling personal and confidential information about an individual, it will enable you to store information correctly and safely.Q 2.1 Explain how to maintain records that are up to date, complete, accurate and legible?A 2. 1 A good way of maintaining records is on a computer or in a file that can be kept confidential and kept up to date.Records should be updated each time the individual is seen, either at home or in a clinical setting. Records must always be factual and not an opinion, they must be accurate and legible for others to be able to read. When recording information you must date time and sign the documents in some cases the service user may need to sign them as well.There are many thing that you need to update in the records these include: Date and time of arrival or visit what happened what tasks were completed i. e. washed, dressed, fed, medication Outcome of visit and any requests from the service user. For example if you go and visit a service user and you have gave them breakfast and medication for the day you must state this in the records as the next visitor may give the client breakfast and medication again which could overdose the service user.Q 2. 2 Describe practices that ensure security when storing and accessing information?A 2. 2 There are many different ways to ensure security when storing and accessing information: Passwords on computers enable unauthorised people from accessing records as well as emails Keeping records locked away in a filing cabinet/cupboard with a key that only someone who is authorised to open it has the key. Not leaving notes lying around to be seen by anyone Make sure that handovers are done in a room where no one can hear Making sure conversations with service users are in private and not breeching confidentiality.Not discussing information with people on the telephone or if you do doing this in private so no one else can hear. Making sure files are returned to the filing cabinets when not in use.Q 2. 3 Describe features of manual and electronic information storage systems that help ensure security?A 2. 3 It is important to keep all clients information in a secure location (i. e. filing cabinet for paper based records etc. ) if any records are taken out of the secure location to be used in updating or retrieving information from they are to be kept away from unauthorised users.For example if you visit a service user in the morning but no longer need their records it should be put in the secure location out of reach of others who are not authorised to use this. Electronic records are to only be accessed by a password which will stop unauthorised people accessing the records. Electronic systems will also record who, when and what time the records have been accessed and what the person was doing when accessing the information. For example is Joe blogs record needed updating to say he was on a new medic ation.You would log into the computer and put a password into the files to allow you access the computer system would record who you are and what time you accessed the file and what you did with the file. (I. e. amended information, updated records etc. ) Always making sure there is a backup of document paper documents should be photocopied and stored in a filing cabinet that is labelled. Electronic records should be backed up either on a USB stick or a server to make sure records are not lost.Q 3. 1 Explain how to support others to understand the need for secure handling of information?A 3. 1 Ways to support others and making them understand the need for secure handling of information is by following policies and procedures yourself which shows good practice. Showing people policies legislation and procedures about handling information and monitoring the way they handle peoples information and offering them guidance and advice on how to handle peoples information in the most secure way meeting the legislation that is in place, advise them to read the data protection act and the companies code of conduct.We all have a duty to follow the procedures and legislation for handling information. If someone does not know how to do this you can show them how to do so, as well as showing them how to update information where required.Q 3. 2 Explain how to support others to understand and contribute to records?A 3. 2 You can support other by raising their awareness of the consequences of not updating records, making them legible and not following policies and procedures in compliance with data protection. Make sure that you colleagues know where to keep secure files and how to store them. (I. e. alphabetically. )

Lasers Essays - Laser Science, Gas Lasers, Laser, Photonics

Lasers Essays - Laser Science, Gas Lasers, Laser, Photonics Lasers The light from lasers differs from ordinary light in several important aspects. Ordinary light from a light bulb travels randomly in all directions (unless the bulb is equipped with an integral reflector that directs the light). The light is thus incoherent. Even when incoherent light is directed with a reflector, it still spreads rapidly. The light from a laser is temporary and spatially coherent. This means that all of the wave-fronts of light are lined up in time and space (see Diagrams). The waves of light go up and down in sync, and travel in the same direction. Coherent light spreads less than other types of light. For example the beam of a tightly focused flashlight would spread between 2 degrees and 5 degrees over a 3 meter (10 ft) throw distance. The sides of a laser beam are almost parallel but the light still spreads slightly. This spread is called divergence and is measured in milliradians (mrad). If a laser has a specified divergence of 5 mrad, then in the above example with a 3 meter throw (10 ft), a laser beam will spread only about 3/20 of a degree. This is a simplified explanation of the process of stimulated emission. If you are interested in more detailed information about this subject, you should consult a science or physics book. Let us take the HeNe laser as an example. If a glass tube were filled with a mixture of helium and neon gas; and an electrical current were applied to the electrodes, the gas would emit light energy. This glowing gas is referred to as a plasma. You are already familiar with this glowing gas in the form of the neon signs you see at your favourite restaurants. We now have a neon tube but not a laser so let's take a closer look at how the laser's light is produced. Under normal conditions the electrons in a gas atom orbit at a fixed distance and pattern around the nucleus; this is the ground state or most stable configuration of the atom. When an electrical charge travels through the gas in the tube (energy is pumped into the gas), it excites or stimulates the atoms. Some of the electrons absorb this energy by jumping up to the next stable orbit. This configuration is unstable. The electron wants to return to its regular orbit, the ground state. As the excited (stimulated) atoms in the gas relax back to the ground state, some of the energy that excited the electron(s) is emitted (released) in the form of random photons of light This is called spontaneous emission. This is how a neon sign (or other gas discharge light such as a mercury vapour lamp) produces light. The photons travel rapidly in all directions. They are visible along the length of the neon tube or radiate outward from the light source. The spontaneous emission is not enough to cause lasing action. Lasers are very different from neon tubes in that they amplify the glowing effect via stimulated emission. Stimulated emission can only occur when there is a "population inversion" in the energy state of the lasing medium (in this case gas). Laser tubes are designed in a long narrow configuration with a central bore. At either end of the bore there are mirrors. These mirrors must be held in precise alignment for the laser to work properly. In most HeNe lasers the mirrors are permanently attached or sealed onto the ends of the tube sometimes referred to as hard seal technology. In higher power lasers the mirrors are usually not mounted on the ends of the tube itself, but on an external resonator that forms part of the laser frame. This allows for changing the mirror optics or adding a littrow prism if a specific output wavelength (colour) is required. The mirrors must be perfectly aligned so that the emissions from the gas in the tube will be amplified. Some of the photons of light randomly emitted by the relaxing gas atoms will be travelling parallel to the bore (centre) of the laser tube. These photons will strike the mirror at the end of the tube and will be reflected back through

Asian Economic and Financial Crisis essays

Asian Economic and Financial Crisis essays The crisis began in Thailand in July 1997 and spread to Indonesia, the Philippines and Malaysia, then to Hong Kong, Korea and Japan. Financial systems in Thailand, Korea and Japan all came under intense strain, but nowhere as destructively as in Indonesia, which by early 1998 had become the worst-affected victim. The 1997 Asian financial meltdown began in Thailand on July 2 after the collapse in late June of 16 finance companies alerted investors to the strains on the financial system. After surging ahead in the mid 90s Thai exports had shrunk in 1996. The government was shaky, economic growth was slowing, and there had already been two speculative attacks on the currency. By July 1997 money market traders believed the government could be forced to abandon its pledge to link the Thai baht to the US dollar. Malaysia was not as badly hit by the currency crisis as Thailand, Indonesia or South Korea. Mahathir's complaints helped bolster his political support at home but undermined his nation's credibility with the outside world. Hong Kong remained almost untouched by the Asian turmoil until a massive selloff of its sharemarket in the week of 20 October, a trauma that brought home to the world that the crisis would not be isolated to Southeast Asia. The dive in the market was driven by fears of a downturn in the Hong Kong economy and the prospect it would abandon the peg between the Hong Kong and US dollars. In the background was a deeper concern, that financial strife in Hong Kong could have profound effects on China. China had been the darling of Western investors for several years, and huge projects will be under threat if the Chinese economy strikes trouble. China is partially insulated from the turmoil because its own financial markets are rigidly controlled. But its banks are similarly overburdened with debt and its exports at risk from a worldwide slowdown in demand. ...